To understand why I love my job, I must first take you back, way back to myself as an impressionable 4th grader. I had just moved from Marietta, Georgia to Plano, Texas and experienced what I can only classify as a fashion culture shock. Before we moved to Plano, I was a free wheeling tomboy who wasn’t afraid to get some red Georgia clay under her nails. Hairstyles and clothing just were not important to my friends nor were they to me. See below for some great examples:
Now flash forward to my first day at my new school in Plano. At the time, I had the most unfortunate hairstyle, but I didn’t care… grades and sports were the most important. That was, until I saw my fellow female fourth graders. These 11 year old girls had whole-heartedly embraced the term “the bigger the hair the closer to God.” Not to mention they had mastered the art of mascara application. For the first time in my life, I was acutely aware of my appearance.
From then on, I tried (in vain) to convince my father that I just HAD TO HAVE white stirrup pants, slouchy socks and a pair or two of Keds (see slouchy socks and Keds below). I would dream that I was getting ready for school and had a closet full of clothes to choose from only to wake up and realize, nope, not at all true.
As “traumatizing” as that experience was, I wouldn’t trade it for the world. Because my father would not buy me the newest and latest fashions, I decided to take matters into my own hands. I would make my own money and stock my wardrobe myself. My dad has always encouraged me to find my own style – “Lead, don’t follow,” he would say.
At the time, I thought that was him being cheap, but I realized it was one of the most important lessons he ever has taught me. That mentality of leading, not following, is the core of the woman that I have grown to be. And it is the philosophy of how I run my businesses.
I started Cicada 15 years ago with the single idea of offering my customers something different. I didn’t want to dress like the status quo and realized that there was an opportunity to offer uniquely edited clothing selections to the women of the mid-South. Then in 2011, we expanded that idea into menswear. I am very lucky to have the good fortune of being able help my customers find and curate their own style.
My main goal is to encourage and empower everyone who shops with me to find their own voice through what they wear and how they wear it. I say be yourself and you will never go out of style. Lead on!
Until next time, have a great weekend!
Anne-Marie of Cicada (for Him and for Her)