People July 15th, 2014


Hillary Crittendon & Laura Martin are Co-Founders of The SoGood, a premium local discovery network of the best artists, makers, and businesses across the US.

As longtime friends, the duo has relied on each other for advice on everything from boys, brands, and college choices to careers, art, and dermatologists. Recognizing the value of that advice and realizing how frequently women turn to friends for recommendations is what led them to combine forces in 2013 to create The SoGood, a place where women can discover the best local businesses based on trusted recommendations from friends and tastemakers. The SoGood’s mobile app was created with a discerning consumer in mind — it is highly curated, very visual, and discovery is driven by the recommendations of people you trust. This means you can easily discover which interior designer your friend works with or the floral designer that a top wedding planner, like Tara Guérard, recommends.

We recently launched The SoGood in New Orleans and Saint James Cheese Shop, just off of Prytania Street in Uptown, was one of our favorite finds. In fact, it might just be our favorite cheese shop south of the Mason Dixon line. We were almost giddy to discover that we could order their cheese directly to our doorstep. Since we’re traveling so much this summer and acting as guests to so many gracious friends, we also love the idea of sending this as a hostess gift!

Every cake from Caroline’s Cakes is a sinful and delicious treat. While we typically order her classic Seven Layer Caramel Cake, we’re drooling over this perfect-for-summer Seven Layer Lemon Cake.

Who doesn’t love a great summer cocktail? Brooks Reitz’ founder of Jack Rudy crafted a perfectly sweet and tart cocktail for our launch party in Charleston. The recipe is simple and the result is delightful!

The SoTipsy Hamilton Sour

In a large rocks glass combine,
1.5 oz white whiskey
1.5 oz water
.5 oz fresh squeezed lemon juice
.5 oz Jack Rudy Small Batch Grenadine
Stir with one large ice cube and serve.

We’re constantly entertaining in the summer and love making cocktails, iced tea, or lemonade in advance to keep things simple and easy.  This drink dispenser from Absolution in Nashville, TN is refreshingly modern and the perfect addition to any hostess’ tabletop collection.

Shall we continue with this cocktail theme? A rolling bar cart is a chic and easy way to transition your entertaining outdoors. We love this simple and fun lacquered bar cart by Nashville-based Jonathan Savage at SAVAGE Interior Design.

To wrap up summer entertaining, we love these linen hemstitch napkins by the Lettered Olive, a stationery & entertaining company created by one of the country’s top event planners, Tara Guérard. Perfect for a cocktail party or a lovely hostess gift!

Atlanta based A. Barclay makes the most delicious scarves and wraps. In the winter, there’s nothing better than wrapping yourself in one of their oversized light-as-a-feather cashmere scarves. But in the summer it’s all about this silk cotton wrap – beautifully screen-printed in Italy and a luxurious way to cover up at the beach.

These Iris & Co. scented candles by Birmingham based designer Iris Thorpe may just be one of the best kept secrets in the South. The scents of these candles are gorgeous – our favorite summer scent is olive blossom – and they are very reasonably priced to boot. A great hostess gift!

We’re huge fans of Charleston based children’s clothing line Pixie Lily. Hillary welcomed a baby boy into her family in April and has loved outfitting him in these versatile and classic handmade items.

Minerals are having a moment. Seraphine Designs handcrafts gorgeous jewelry from metals and minerals that are both unique and memorable. This pyrite and malachite bracelet is a showstopper!

Can we all pause for a moment to check out this amethyst cuff? We’re not sure we can pull it off – but boy, would we like to try.

Mi Ossa’s hand-crafted, gilded metal cuffs and clutches demonstrate truly superior craftsmanship. And we love the casual yet sophisticated vibe of their work. Who doesn’t love a clutch that works just as well with jeans and boots as it does with cocktail attire?

Hillary spent her undergrad years in Chapel Hill, one of the outposts for Foster’s Market. While she can no longer pop by the original for their to-die-for tarragon chicken salad, she regularly turns to Sara Foster’s cookbooks to recreate their specialties in her own kitchen.

Anyone who knows us (or frankly anyone who follows us on instagram) can tell we both have a strong sweet tooth. We die for Honeysuckle Gelato. A great surprise to mail to friends! All of the flavors rock but we can’t resist something with chocolate and sea salt.


Be sure to check out Taigan CEO, Elizabeth Nichols’ picks on The SoGood!



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