“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

My passion is design. I have always been attracted to design because it is the act of creating something from nothing. Whether it’s designing a website or sketching up a new swimsuit line; this passion to create becomes a deeply satisfying physical act and an emotional energy that sustains me. Everyday I look for inspiration in the world and design allows me to transform inspiration.

From a young age, I’ve always loved sinking my teeth into a project with a creative team and seeing ideas blossom. Before attending design school I wanted to start my own brand. I never had a clear vision of what that brand would be until I embarked on my first adventure to Asia.

Tridente International was born far from the beach – at the base of Mount Everest. Traveling to Nepal was not only a life-long dream, but a soul-searching journey that I was hoping would help reset my internal compass. I flew to the most dangerous airport in the world (Lukla) from Kathmandu and began my trek. I woke up with the sun for weeks and walked deep into the Everest region. Surrounded by the Himalayas I reflected on my life and journey of self discovery.

The higher I climbed the colder it became. This alien landscape was exhilarating, but after many days I started dreaming of the beach. I began sketching my brand wrapped in a sub-zero weather sleeping bag with a headlamp on.

After brainstorming for several cold nights, I arrived at the name “Tridente”. The trident is the symbol of Poseidon, and its connection with the beach and ocean is a part of ancient Greek heritage. Choosing this identity would also give me a vehicle to explore my ethnicity. After traversing mudslides, dodging rogue yaks and a 27 hour jeep ride on dirt roads I arrived back in Kathmandu and began Tridente. My trekking adventure had evolved into an entrepreneurial odyssey.

I decided to begin with high-end beach paddles. Paddleball is the unofficial sport of summer in Greece and the activity captures the essence of the Mediterranean lifestyle. After months of corresponding via email with manufacturers around the globe, I found a factory that could produce the high quality paddles. The samples I received, thanks to FedEx, were incredible. To see an idea become reality solidified my energy and dedication.

Tridente was born from a love of all things classic, an appreciation of simple design and things well made. My aim is to create durable, well-crafted products that can be enjoyed for a life-time. Building a brand takes time and I know Tridente can evolve at its own pace if I follow these guidelines.

Ultimately, I envision Tridente International becoming a leading purveyor of quality beach gear. Combining my passion for design, fitness, and travel, I see Tridente flourishing as a business that provides products that make a statement. Most importantly, I see it as a brand that promotes a lifestyle of wellness, friendship, and environmental awareness.

 

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